Why Web Content Updates Are A Must

When businesses get a website made, they seem to see it as something that is set in stone. They can leave it there for years to come and not have to worry about it. This of course, is not true. One thing is you will your website background be out of date, but so will your web content.

Your website should never be, and will never be completely finished. You should always be adding to it, both to keep your content up to date, but also to improve your rankings in the SERPs. This is time consuming though, so what’s the best way to create fresh web content? Read on to see how.

Find New Web Content With Keyword Research

If you are looking for relevant, quality content to add to your website, then keyword research is a perfect place to start. Keyword research will not only give you ideas for relevant web content, but it will show you what are the best words for you to rank for. Keyword Planner from Google is a perfect place for you to start. Creating content with SEO in mind will help your site a lot.

What Web Content Do Your Rivals Have?

Look at the leaders in your industry and see what kind of content they have on their site to rank well. This will give you an idea of what works best. However, do not ever copy someone else’s content. This duplicate content will only damage your efforts and cause a mark against your website. Look at the general topic they write and what they cover and use it as a base for your efforts.

Easy Web Content With A Blog

A way to encourage yourself to add website content consistently is a blog. Blog content can be varied and as long or as short as you want. Do reviews, guides, opinion pieces etc and enjoy what your write. Be clever and use your keyword research to work for you.

This is good for your website and good for your reputation once your content is of high quality.

Update Images Frequently

One immediate way to show your website is out of date is to have old images on it. Photos with ex-staff or equipment is sure to show your sites age immediately. This is an easy way to keep your website up to date and new looking.

Do you want to keep your website up to date with fresh and new content? Then get in touch with us here at Yellow Dot Design.