Thinking of creating a new website? Here’s why you should
1. 24/7 Online Presence
A website makes it possible for customers and target clients to find your business anytime, anywhere. The fact that the business will be available to customers from far and wide, and with no time restrictions (remains open all the time) means new customers will find you with ease. A well designed merchant website makes it possible for customers to find whatever information or items they want without ever having to leave their office or home. The same cannot, however, be said for physical businesses. You might be losing big on customers and revenue if yet to embrace the online marketplace.
2. Information Exchange
Even the simplest of websites provide easy access to critical information such as products, contact information, opening and closing hours. It also enables interested customers to use contact forms to inquire about a service or product, all online. Both satisfied and dissatisfied customers can share their experiences on the website as well. Many people upload rich content onto their websites in the form of videos, photos, and even text. Such helps keep the customers engaged while advertising the products/services you have to offer. Uploading a promotional video on the website, and sharing it on social media channels also helps promote the business.
3. Credibility
The modern world expects every reputable company to have an online presence. Many potential customers/clients would find it hard to trust a business that doesn’t have a physical address, telephone number, or any form of an online presence. Most customers will first research about your business before making an order or any form of inquiry. A website, however, allows/enables you to share crucial information such as what your business is about, what you have to offer, and contact information, among others. The website, however, needs to have an easy to use user interface, and fully functional for customers to have the best experience. Most people will be comfortable with a responsive and easy-to-use the website as well.
4. Lower Running Costs
You don’t necessarily need a physical store to sell whatever products or services you may have to offer. A fully functioning website is all you need to sell the products directly to consumers. This thus reduces running costs including rent, staff wages, utilities, and everything else that comes with ‘brick-and-mortar’ stores. With the overhead expenses eliminated, you can then focus on running the business more efficiently, provide better quality products and services, as well as lower your prices. This gives you a competitive edge over your competition. The best thing about creating a new business website is that you can use the platform for advertising, sharing information, as well as manage members of staff (if any).
5. Market Expansion
A website opens up new possibilities for expansion. For starters, a potential customer on the other side of the globe will be able to find your business and make an order of whatever they wish to have. This thus means more customers hence room to expand. Taking your business online breaks all physical and geographical barriers, one of the reasons everyone wants to have a piece of the cake.
6. Access to Consumer Insights
There are dozens of analytic tools that you can use to identify who your regular customer is, what they prefer, how they got to know about you, and how to better the business. These tools use big data to analyze consumer and customer behaviors, as well as market trends. You can, therefore, use this information/data to understand how various channels (especially social media) affects your company, and what changes need to be made to make the business more dynamic. Changing a few things such as product range, promotions, and even opening and closing times can have a significant impact on performance.
7. Advertising
Facebook advertising and Google AdWords are some of the best tools you can use to advertise your business and brand. These tools have the potential to reach out to potential customers with ease. They are more reliable and accurate as compared to traditional advertising methods used a few decades back. Search engine optimization and online advertising also make it easy to build brand awareness, as well as drive quality leads and traffic your way. Aside from the external tools, you can still rely on your pages to advertise products and even run promotions.
If you need help with website design contact us.