Having a company website that is in tip top health is a must in this day and age. Your position on Google is going to keep becoming a more and more important factor in keeping your business operating and getting the best results possible. You don’t even necessarily have to have an e-commerce site to reap the benefits (although you should). Foot traffic to your store can increase massively with an optimised site. 78% of customers start researching a product online. See our guide on how to optimise your website to stay on top of the SERP’s
1. Optimise Your Site By Speeding It Up
In a game where everything counts, Google doesn’t like slow websites. To get an idea of how your site is performing use Google Insights. Not only does it let you know how the site is doing but it tells you how you can improve it. Site speed is constantly changing. Chopping and changing content is going to vary the speed of the website. Keep an eye on it and follow the advice Google gives you. They are literally telling you what they want you to do and so should be followed.
2. Keyword Research
To produce optimised content you have to know what to optimise for. Writing aimlessly is going to lead to wasted time and useless pages. To fully utilise this you have to understand the numbers behind the keywords. It is vital you keep an eye on these metrics for as long as you are targeting this keyword, as they can change.
The simplest place to start is Google Keyword Planner. Choose your industry and location and go from there. This will give you an idea of the biggest keywords in this industry and how often people search them. The optimal thing is a high search volume with low competition.
3. Optimise Your Website Landing Pages
Taking your keywords from above. You can now start to create content. When creating, keep the keywords in mind and write so that you include them. This will make you more visible to people searching for you. To think of content, take your keyword and brainstorm what you can write about it. This will give you the most amount of ideas. Failing this, look at other sites for inspiration. All you need is a topic to write about.
4. Optimise Your Website Landing Pages
Landing pages should be created with their general idea to push a product or topic. Central to this are keywords. Try and put the keyword in the title and content of the page in an attempt to get as much promotion as possible from it. Finding which keyword works best isn’t easy so you may need to test multiple different keywords on different pages. Just make sure to delete them after as to not slow down your site.
Conclusion
Follow these four tips to stay at the top of the SERP’s. Keeping your site healthy is a constant job, and testing is part of that. This list is just a very brief guide to the minimum you should be doing to optimise your website.
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